Maxine Prins


Floris Blok


Tom Wisman


Luna de Rooij

Vice president

The Moomba Foundation has been incorporated for the wellbeing of wild animals living in captivity. Our aim is to create the best living conditions for all these animals, who are already unprivileged not to live in the wild, where they should be.

For the next 12 months we are planning on giving 13 lions and tigers from a neglected zoo in Argentina a better home in South Africa. When this rescue will be accomplished, we will continue with the list of all the good and ethical animal parks and create travel routes that tourists and volunteers can follow, so they can enjoy a vacation and still contribute positively to all Southern African animals. If a park complies with our qualification, it will be rewarded with the Moomba certificate!

Our motivation to start this foundation began in 2015 where a little girl, the chairman of the foundation Maxine Prins, was disappointed in the Dutch schooling system that let her down in her dream to become a vet. When she couldn’t get a seat to study, she decided to do volunteer work with lions at the Lion-Park in Johannesburg in South-Africa. Two years after that, she discovered the involvement of the Lion-Park in the canned hunting industry.

She was very upset, because she thought she had contributed to a better life for those animals.

Maxine went back to South-Africa to follow wildlife courses and learned more about that awful industry and what that did with the captured animals. During one of her courses she found a young white lion cub, Elsa, in a neglected closed-down park. Maxine was able to rescue Elsa from a certain death. She was able to re-place her in safe sanctuary. After this rescue, she decided to dedicate her life to save more animals and incorporated the Moomba Foundation.

To establish a new mission for the upcoming year we are planning to bring the Argentina Rescue under the attention of as many people as possible to raise as many funds as needed to relocate those sad big cats and give them a safe home forever.

My name is Maxine Prins and I live in Amsterdam, the Netherlands. I’ve established the Moomba Foundation with as corporate target the wellbeing of ‘wild animals’ living in captivity. Besides that, I want to show the world the truth about the cruelties of the canned hunting industry, and what can be done against it, or at least how we can reduce it.

For me all this started in 2010 when I, as young unknown volunteered at the lion-park in Johannesburg. A video of me playing with two lions at that park went viral on Youtube, for the wrong reason of course.

Few years after that I heard about their involvement in the canned hunting industry and I felt angry and abused. For that reason I went back to SA last year to do some wildlife courses, to learn more about the animals kept and breaded in captivity and what is really going on behind the curtains of this evil industry. During a wildlife course I met a very sad white lion cub, living all alone at a breeding facility. I couldn’t bare seeing her like that and so she saved her by moving her to a forever-safe-home, Jukani wildlife sanctuary. This was the start of my mission, the Moomba foundation, to help as much sad animals as possible.

I am convinced we must start preventing that more and future volunteers and tourists will make the same mistake as I did. I believe we can make a difference if we start creating awareness by the people who intent visiting wildlife parks as we instead guide them to the parks where the owners not only think about their income but really care for their animals.

Financial responsibility


The Moomba Foundation does not receive any funds from any government and is therefore totally depending on donors.

The Moomba Foundation is transparent with the received donations and her expenses. Please see our yearly report for annual financial statements, approved by our accountant, Mr. Wim Hauer.

Remuneration policy

We only work with volunteers and do not have paid employees nor paid board members.

Articles of association

Please find our foundation’s articles of association here.

Stichting Moomba Foundation

Kvk-nummer: 64601269

RSIN: 855738832
Molenbeekstraat 37-1
1078 XB Amsterdam, the Netherlands

Stichting Moomba Foundation

Kvk-nummer: 64601269

RSIN: 855738832
Molenbeekstraat 37-1
1078 XB Amsterdam, the Netherlands